There’s been a great start to the year with more than one million user sessions coming to the visitscotland.com website in January. Each visitor is on the website for around 15 minutes.The Winter White campaign website is averaging around 40,000 user sessions a month with an average “dwell-time” of more than five minutes.
WEBSITE PERFORMANCE REPORTS:
VisitScotland.com is preparing to communicate visitor numbers to accommodation providers’ web listings - and will report quarterly on progress throughout the year. The new system will be introduced at the beginning of April and will provide information in four areas:
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Number of unique visits to your entry on VisitScotland.com
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Number of bookings received
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Number of e-mails sent via the VisitScotland.com website direct to you from your listing
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The number of visitors to your own website that came through via VisitScotland.com
This development is in response to tourism businesses asking us to help them understand what VisitScotland.com is delivering for them - this will give them a very clear picture of this.
It is crucial that businesses keep their website information, interesting, informative and up to date, however, VisitScotland.com will review those whose visitor numbers fall below a minimum amount and will offer them help and advice on how to improve their performance.
INVESTMENT:
VisitScotland.com has installed a new content management system which will allow the organisation to:
- Manage multiple websites in one place
- Share and edit content more effectively
- Update and share information with businesses
INDUSTRY ENGAGEMENT:
We continue to work closely with our dedicated industry advisory group which has been set up to act as a key sounding board for the project as it moves forward.
If you have any questions about the development of the website, email us on visitscotland@visitscotland.org and please insert visitscotland.com in the subject line.
YOUR VIEWS:
As part of the new visitscotland.org site we have set up an Industry News and Views area. This section of our site is designed to allow us to collect comments on a wide range of tourism-related matters. If you have feedback please use the comments facility provided.
