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Welcome to the industry newsletter section of our website.

All current editions of the VisitScotland Industry Newsletter - eUpdate - can be accessed on this page . You can also click on a specific news topic to browse through articles we have published in the past. If you are not receiving our newsletter directly into your mailbox please subscribe now.

We'll make sure we keep you up to date with what's happening in Scottish tourism.

Working with the industry - listening to the industry


Working with Scotland’s tourism industry is inspiring. Our £12 billion industry must surely be one of the most dynamic sectors delivering for Scotland’s economy right now. 


VisitScotland is committed to working closely with partners across Scotland and being responsive to industry needs, to ensure success. We’ve just published a document that showcases some of the work we’ve been doing – take a look.


Working with event organisers, tourism businesses and communities to support activity in celebration of the Themed Years has attracted new visitors, extra expenditure and illustrated perfectly what our country can do when we work together. We would be keen to hear your thoughts on the Year of Innovation, Architecture and Design via this short survey.


And of course, if you don’t already have ideas on how to get involved in this year’s theme – the Year of History, Heritage and Archaeology – we have the tools to support you.


Please enjoy this month’s eUpdate.

Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland

Regional eUpdate - December 2016


What a year 2016 has been, it started with the Year of Innovation, Architecture and Design – a Theme Year that has captured the imagination of not only consumers but the industry too.  Events and activity have lived up to the Year's name.

We also launched our Spirit of Scotland campaign.  We’ve been selling Scotland with Scotland and extending our reach by working with the tourism industry and the people of Scotland - or those who just love Scotland - to promote our fantastic country in new and exciting ways.  The results are in and guess what?   #ScotSpirit is everywhere. Read the report.

Finally, we have seen the launch of the Year of History, Heritage and Archaeology 2017. Scotland is the land where great legends were made throughout history, and so it’s only apt that we should have such unique events and activities lined-up to celebrate the year.  We know for a fact that visitors come to Scotland to experience our history and heritage and look forward to welcoming them in the coming year – and beyond.

I do hope you have a wonderful Christmas and a very prosperous New Year. Enjoy this month’s eUpdate.


Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland