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eUpdate

Welcome to the industry newsletter section of our website.

All current editions of the VisitScotland Industry Newsletter - eUpdate - can be accessed on this page . You can also click on a specific news topic to browse through articles we have published in the past. If you are not receiving our newsletter directly into your mailbox please subscribe now.

We'll make sure we keep you up to date with what's happening in Scottish tourism.

Regional eUpdate - December 2014

18/12/2014

As we move towards the end of ‘a year like no other’ for Scottish tourism it is worth reflecting on some of the highlights of the last 12 months.

Nearly 700,000 visitors attended the XX Commonwealth Games and I was delighted to hear that 93% of these rated Scotland as a ‘very good place to visit’. Credit should be given to Scotland’s tourism industry for delivering an amazing visitor experience.

The Ryder Cup was a phenomenal success, showcasing Scotland at its very best, and the rich and varied Homecoming programme welcomed over 1 million people to events across Scotland.

Great strides have been made in terms of sustainability and accessibility, and new routes have been developed - better connecting Scotland to global markets.

2014 has been a tremendous team effort. We now have the capacity, confidence and capability to ensure that Scotland becomes a serious contender in attracting further major events. It starts with our world-class 2015 programme, many of which are new or one-off events, creating lots of brilliant moments for visitors. And with the new Conference Bid Fund, we have even more opportunity to drive international conferences into all corners of the country.

We look forward to working with all our partners to build on the momentum generated by 2014 and to maximise the benefits to the visitor economy as we head into the Year of Food and Drink Scotland 2015.

May I wish everyone a wonderful festive period and even greater success in 2015.

Kind regards
Malcolm Roughead, OBE,
Chief Executive, VisitScotland