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Welcome to the industry newsletter section of our website.

All current editions of the VisitScotland Industry Newsletter - eUpdate - can be accessed on this page . You can also click on a specific news topic to browse through articles we have published in the past. If you are not receiving our newsletter directly into your mailbox please subscribe now.

We'll make sure we keep you up to date with what's happening in Scottish tourism.

We’re on track! Investment, employment and international passengers


The visitor economy in Scotland supports many jobs across the country and is often the cornerstone of local economies.  Recent figures from the Office for National Statistics have in fact shown that the number of people employed in the sector grew by 11% between 2014 and 2015.


Realising tourism’s growth potential through the planning system is an important opportunity to grasp, especially in our challenging economic climate and we are excited by the level of investment in Scotland’s tourism future.

The refreshed Tourism Development Framework
, a joint initiative between VisitScotland and our key local and national partners, has identified that Scotland’s tourism industry stands to benefit from investment of more than £16 billion over the next three years.


And with the International Passenger Survey showing a rise in North American visitors alongside the hard work of tourism businesses across the country, we are certainly on track to reach the industry’s Tourism Scotland 2020 target to generate economic growth.


Enjoy this month’s eUpdate and have a wonderful few days celebrating the Bard’s birthday.

Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland

Regional eUpdate - December 2016


What a year 2016 has been, it started with the Year of Innovation, Architecture and Design – a Theme Year that has captured the imagination of not only consumers but the industry too.  Events and activity have lived up to the Year's name.

We also launched our Spirit of Scotland campaign.  We’ve been selling Scotland with Scotland and extending our reach by working with the tourism industry and the people of Scotland - or those who just love Scotland - to promote our fantastic country in new and exciting ways.  The results are in and guess what?   #ScotSpirit is everywhere. Read the report.

Finally, we have seen the launch of the Year of History, Heritage and Archaeology 2017. Scotland is the land where great legends were made throughout history, and so it’s only apt that we should have such unique events and activities lined-up to celebrate the year.  We know for a fact that visitors come to Scotland to experience our history and heritage and look forward to welcoming them in the coming year – and beyond.

I do hope you have a wonderful Christmas and a very prosperous New Year. Enjoy this month’s eUpdate.


Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland