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Your all new industry update from VisitScotland

The International Passenger Survey tourism statistics by the UK Office of National Statistics have shown that overall 2016 was a very positive year for Scottish tourism.

Tourism is the heartbeat of the Scottish economy, causing a ripple effect which touches every industry and community, creating employment and economic growth. Thanks to the hard work of tourism businesses across the country, we are on track to reach the industry’s Tourism Scotland 2020 target to generate economic growth.

We also recognise, however, that VisitScotland, together with our partners throughout the country, need to continue to work hard to ensure that Scottish tourism punches above its weight on the global stage.

When I hear about the tourism industry coming up with fantastic ideas like NC500 – I see that innovation is alive and kicking – but we need more of that to thrive in the future. I hope this update goes some way in giving you information and inspiration on ways to do just that.

Finally, we want your thoughts on this e-newsletter – including help to rename it! Please take the time to vote on our shortlist and feedback information and news you would like to read about in the future.

Kind regards
Malcolm Roughead OBE
Chief Executive, VisitScotland

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Learn from the best, celebrate the best and meet the best


There’s a real buzz around tourism at this time of year with the ‘big 3’ all taking place - conferences, Thistles and Expo - allowing us to learn from the best, celebrate the best and meet the best in Scottish tourism.

March brought with it one of the most important points in the tourism industry calendar – Scottish Tourism Week. 
It has offered a major opportunity for tourism leaders and business owners to gather and hear about developments, challenges and opportunities.


At the end of the first week we saw the national final of the Scottish Thistle Awards, celebrating the fantastic achievements and innovations of our tourism and hospitality sector, which continues to deliver a world-class visitor experience. Congratulations to all of the finalists (view the full list).  The 2017/18 Scottish Thistle Awards is now open for entries.


And so we move to April and soon our annual business to business travel trade event, VisitScotland Expo (26 – 27 April).  But before that, Easter weekend of course is always a hugely significant time for the tourism industry with visitors experiencing all that we have to offer across Scotland.  I do hope it proves to be a good one.

Enjoy this month's eUpdate.

Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland

Regional eUpdate - December 2016


What a year 2016 has been, it started with the Year of Innovation, Architecture and Design – a Theme Year that has captured the imagination of not only consumers but the industry too.  Events and activity have lived up to the Year's name.

We also launched our Spirit of Scotland campaign.  We’ve been selling Scotland with Scotland and extending our reach by working with the tourism industry and the people of Scotland - or those who just love Scotland - to promote our fantastic country in new and exciting ways.  The results are in and guess what?   #ScotSpirit is everywhere. Read the report.

Finally, we have seen the launch of the Year of History, Heritage and Archaeology 2017. Scotland is the land where great legends were made throughout history, and so it’s only apt that we should have such unique events and activities lined-up to celebrate the year.  We know for a fact that visitors come to Scotland to experience our history and heritage and look forward to welcoming them in the coming year – and beyond.

I do hope you have a wonderful Christmas and a very prosperous New Year. Enjoy this month’s eUpdate.


Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland

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