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eUpdate

Welcome to the industry newsletter section of our website.

All current editions of the VisitScotland Industry Newsletter - eUpdate - can be accessed on this page . You can also click on a specific news topic to browse through articles we have published in the past. If you are not receiving our newsletter directly into your mailbox please subscribe now.

We'll make sure we keep you up to date with what's happening in Scottish tourism.

Regional eUpdate - July 2014

25/07/2014
We’re now almost eight months into Homecoming Scotland and have seen many successes; Whisky Month, Bannockburn Live and of course the Glasgow 2014 Commonwealth Games, which is currently underway and opened with a spectacular ceremony on Wednesday (23 July) screened across the globe to millions of potential visitors.

Our Official Events Guide app is the best way to keep up to date with all the exciting events still to take place during Homecoming Scotland.

Meeting the needs of our visitors online is crucial to the success of Scottish tourism. There are six billion mobile phone users across the world and over 60% of the UK population use a smart phone. We recently launched a mobile optimised version of visitscotland.com and mobile application supporting all stages of the visitor journey. You could be on it; read more in this eUpdate.

To be found online, it’s important to make best use of the tools that suit you, to showcase the very best of what your business has to offer. An expert team at VisitScotland can guide you through the different ways of maximising your online presence through a tourism business digital review. Find out more in this month’s eUpdate alongside other activity happening within your area.

Kind regards
Malcolm Roughead, OBE,
Chief Executive, VisitScotland