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Are you set for a successful 2018?

This past year has seen partnership and collaboration at the heart of our activity, supporting local industry to develop and deliver initiatives that capture visitors’ imagination and that encourage them to see more of Scotland. We couldn’t do it alone and we’d like to thank you for helping to make Scotland a fantastic place to visit, work and live in.

Tourism is of course more than a holiday experience. It is integral to sustaining communities across Scotland by generating income, creating jobs and stimulating social change – and is increasingly sensitive to consumer trends and economic conditions. In today’s rapidly changing world, having an informed outlook is vital.

Our annual trends review has highlighted key trends developing within the tourism sector for the coming year, with the intangible link between the visitor and landscape set to play a significant role. Read more in this month’s update.

The team at VisitScotland would like to send you season’s greetings and wish you a very successful 2018. Enjoy this month’s Tourism Insider.

Kind regards

Malcolm Roughead OBE
Chief Executive, VisitScotland

Are you set for a successful 2018?

13/12/2017
This past year has seen partnership and collaboration at the heart of our activity, supporting local industry to develop and deliver initiatives that capture visitors’ imagination and that encourage them to see more of Scotland. We couldn’t do it alone and we’d like to thank you for helping to make Scotland a fantastic place to visit, work and live in.

Tourism is of course more than a holiday experience. It is integral to sustaining communities across Scotland by generating income, creating jobs and stimulating social change – and is increasingly sensitive to consumer trends and economic conditions. In today’s rapidly changing world, having an informed outlook is vital.

Our annual trends review has highlighted key trends developing within the tourism sector for the coming year, with the intangible link between the visitor and landscape set to play a significant role. Read more in this month’s update.

The team at VisitScotland would like to send you season’s greetings and wish you a very successful 2018. Enjoy this month’s Tourism Insider.

Kind regards

Malcolm Roughead OBE
Chief Executive, VisitScotland

About our Newsletter

03/05/2017
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Regional eUpdate - December 2016

15/12/2016

What a year 2016 has been, it started with the Year of Innovation, Architecture and Design – a Theme Year that has captured the imagination of not only consumers but the industry too.  Events and activity have lived up to the Year's name.

We also launched our Spirit of Scotland campaign.  We’ve been selling Scotland with Scotland and extending our reach by working with the tourism industry and the people of Scotland - or those who just love Scotland - to promote our fantastic country in new and exciting ways.  The results are in and guess what?   #ScotSpirit is everywhere. Read the report.

Finally, we have seen the launch of the Year of History, Heritage and Archaeology 2017. Scotland is the land where great legends were made throughout history, and so it’s only apt that we should have such unique events and activities lined-up to celebrate the year.  We know for a fact that visitors come to Scotland to experience our history and heritage and look forward to welcoming them in the coming year – and beyond.

I do hope you have a wonderful Christmas and a very prosperous New Year. Enjoy this month’s eUpdate.

 

Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland


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