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| Promoting Scotland with Scotland |
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Tourism is leading economic transformation across Scotland. It’s more than a holiday experience – it is integral to sustaining communities across Scotland by generating income, creating jobs and stimulating social change - and worth £11 billion to the Scottish economy.
We promote Scotland with Scotland. Partnership and collaboration are at the heart of Scottish tourism and we work with the local industry to develop and deliver innovative initiatives that grow the visitor economy across the country.
We want every person in every community to be an advocate and ambassador for Scotland – informing and inspiring visitors with local highlights, hidden gems and must-see attractions in every region of the country. You can read examples of this within this month’s e-newsletter.
Scotland’s reputation as a quality destination relies on continued investment and innovation to ensure that current provision meets future demand. And we look forward to continuing to work with you to bring economic success to Scotland and its regions.
Finally, we asked you to rename the e-newsletter last month and you have chosen Tourism Insider. The winner of the Year of History, Heritage and Archaeology event tickets was Lesley Pickles from Falkirk. Thanks to all of you that took the time to complete our survey. Enjoy this month’s Tourism Insider.
Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland |
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We want to market Scotland with Scotland and we’re taking a new approach to information provision which allows us to multiply the information touchpoints we offer our visitors, delivering information in the right place and at the right time. Our VIP programme has just welcomed it’s 1,000th participant!
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The iKnow Community is officially one year old and a key element of our information provision to visitors which is moving from ‘bricks and mortar’ to ‘bricks and clicks’, providing high quality information to visitors where they want it, when they want it.
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Your input is needed in the 'Tourism & Hospitality: The Growing Cost of Doing Business' research. The Scottish Tourism Alliance (STA) has launched a key project to gain a clearer understanding of the impact of the rising costs for tourism businesses in Scotland. They are looking for all tourism businesses in Scotland to get involved.
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The results of the Perthshire Tourism Industry Barometer, launched in April, have well exceeded expectations. It was designed to capture business performance and tourism trends in Perthshire and provide data for local businesses.
It can also offer data at local level. In the initial survey, we successfully achieved a large enough sample from Crieff businesses to provide a robust and representative report for that area.
The more businesses that participate, the better the findings. Please take 15 minutes to complete the survey, which will close on 4 August 2017.
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We are looking at different ways to engage with businesses across Perthshire. To complement our ‘business as usual’ communications, we have delved into the world of Facebook and created the 'VS Perthshire Business Group'.
With almost 100 members, the group provides a valuable platform to connect with like-minded industry peers, and to share information, news, advice and updates on all things tourism in Perthshire.
We look forward to receiving your member request.
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As well as delving into Facebook, we are also looking to engage and connect with tourism businesses across Perthshire through our redeveloped VS Perthshire Business Group on LinkedIn.
The group, which has almost 30 members, provides yet another way to connect with like-minded industry peers and share information, news, advice and updates on all things tourism in Perthshire.
LinkedIn is the world’s largest professional network so why not join our group and make some new local connections.
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Investors in People Scotland, best known for its delivery of the Investors in People accreditation, has rebranded as Re:markable.
This reflects its repositioning as an organisation development business and its wider service offering business support and economic growth.
The internationally-recognised Investors in People (IIP) and Investors in Young People (IIYP) accreditations will remain the flagship services, complemented by the roll-out of new services later this year.
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The Association for Scotland’s Self-Caterers’ (ASCC) Annual Conference and Exhibition is aimed directly at the people and businesses providing holiday rental accommodation in Scotland. The focus will be on “Future-Proofing: Self-Catering in Scotland”.
Taking place at Perth Concert Hall, where more than 200 business owners, property managers, and industry decision-makers are expected to attend, it will inspire, motivate and educate through networking opportunities, interactive presentations and speeches. If you haven't already done so - book your ticket for the event now.
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A best practice code for watching marine wildlife around Scotland’s coasts has been revised, updated and re-launched by Scottish Natural Heritage (SNH).
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Got visitors travelling from London over the August Bank Holiday weekend (26 -27 August)? Ensure they are aware that London Euston Station will be closed so they should seek an alternative route.
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VisitScotland, 94 Ocean Drive, Edinburgh, EH6 6JH
VisitScotland Communications
VAT No. 945 652106
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