|
|
| Why are young people important to tourism? |
|
You'll be familiar that 2018 represents Scotland's Year of Young People (YOYP) which aims to inspire all ages through its young people by celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine on a local and global stage.
But why are young people important to tourism? Well, put simply, they're the lifeblood of the industry across all areas and the decision makers of tomorrow, but we shouldn't forget or overlook those that don’t fall into the 8-26 years category. All generations can work together effectively to learn from each other.
Celebrations for the Year have already seen a range of fantastic events taking place and working alongside event organisers across the country, the nation’s young people have been hard at work to co-design a vibrant programme of events and festivals.
The first ever TEDxYouth@Glasgow inspired young attendees to step out of their comfort zone, explore new revolutionary ideas and discover their full potential both behind the scenes and for those in the audience. Our very own Year of Young People Ambassador, Rachel Woods from our customer experience team was part of the five star line-up at TEDxGlasgow on 1 June.
We can truly be proud of our young people’s achievements and their valuable contributions in putting Scotland at the top of everyone's NOW list. #ScotlandIsNow.
Enjoy this month’s Tourism Insider.
Kind regards,
Malcolm Roughead OBE
Chief Executive, VisitScotland |
|
|
|
|
|
|
|
|
From brass band competitions and film screenings to poetry slams and music festivals, a wealth of events is celebrating the Year of Young People 2018, capturing the spirit of summertime.
Events have been co-designed by our young people and with the summer holidays approaching, this is the perfect opportunity to showcase their creative spirit and bright ideas, and for locals and visitors alike to enjoy fun-filled days out across the country. Read the events programme.
|
|
|
|
|
|
|
|
|---|
|
|
|
|
|
|
|
|
A new augmented reality (AR) app is giving users across the globe the chance to experience the country’s rich landscapes and attractions through their mobile phones. We worked in close collaboration with Google on the augmented reality experience built with ARCore.
It also offers 'portals' into how we live, work, and study throughout the country. Scotland is the first country to develop an app of this kind. Find out more and download it NOW. #ScotlandIsNow
|
|
|
|
|
|
|
|
|---|
|
|
|
|
|
|
|
|
|
|
An exciting series of short films commissioned by VisitCrieff to promote Crieff as one of Scotland's top destinations are now available.
The videos showcase the area's outstanding natural beauty and impressive range of businesses, and are being used to promote the town to the short-stay tourism market in Edinburgh, Glasgow and the northeast of England.
These films are available for you to share with your visitors and to you use within your marketing. Make the most of these great regional assets!
|
|
|
|
|
|
|
|
|
Golfer Bradley Neil announces Golf Perthshire's VisitScotland Growth Fund award alongside, our Industry Relationship Manager Liz Shorthouse, Golf Perthshire Project Manager Allan Minto and children from Crieff Primary School.
The group has been awarded £10,725 to support a new family-focused tourism campaign that will feature a series of short videos to highlight Perthshire as the perfect destination to spend time golfing with the kids.
Find out more about the campaign and get involved.
|
|
|
|
|
|---|
|
|
|
|
The Diverse CiTay Festival supported by our EventScotland team and taking place on 23 June 2018, will see Perth celebrating the Year of Young People 2018 in spectacular style, with a day-long event putting young people aged eight to 26 in the spotlight.
In Perth, Diverse CiTay will be a celebration of Perth and Kinross's young residents and visitors, highlighting the importance of young people to the future of our city, our region and our economy.
Find out more about this exciting festival and make sure your visitors don’t miss out!
|
|
|
|
|
|
|
|
|
Heritage tourism business, The Old Manse of Blair, has received the highest accolade - five stars from our Quality Assurance (QA) Scheme.
During each visit, the entire visitor experience is assessed by a our Quality & Tourism Advisor, of which The Old Manse of Blair scored as exceptional.
The QA Scheme is about more than just the ‘stars’ on the door - it’s about the entire visitor experience, about investing in your business and making it as economically sustainable as it can possibly be. Find out how to get involved.
|
|
|
|
|
|---|
|
|
|
|
|
|
|
|
|
Get involved by promoting the Year of Young People 2018 across your marketing and social media activity.
There is a range of marketing tools to help you capitalise on the tourism opportunities the Year represents, with our helpful toolkit providing imagery, digital itineraries and practical tips.
Be sure to take a look.
|
|
|
|
|
|
|
|
|
Our herd of Coo Vans are currently out and about this summer appearing at events, festivals and visitor attractions across the country. Our aim is to engage with locals and visitors to Scotland, providing inspiration and extending the personal touch that the traditional iCentres already have.
Our coo's are very friendly and love to have their photos taken. Please share your images on social media using the #coovan. Hope to see you on one of our stops!
|
|
|
|
|
|---|
|
|
|
|
Scotland's tourism industry is the heart and soul of the country, employing over 200,000 passionate and committed individuals. Does your business deserve recognition for being a leader in the tourism industry or know of a rising star in the tourism industry?
Nominations and entry is now open for The Scottish Thistle Awards! It’s so easy to do. Deadlines are 22 June for nominations and 29 June for entries.
|
|
|
|
|
|
|
|
|
Is your business dementia friendly? It’s a question worth asking, since dementia is the biggest health challenge faced by our society today, and the numbers of people affected are on the rise. To celebrate Scotland’s Dementia Awareness Week – taking place between Monday 4 June and Sunday 10 June - Alzheimer’s Scotland have kindly shared their expertise. Here’s six ways you can make your business more dementia friendly.
|
|
|
|
|
|---|
|
|
|
|
Moves to make Scotland more ‘green’ were put in the spotlight at an event to help boost the country’s multi-million pound business events sector. InnovateRenewables, organised by our Business Events team, featured experts from renewables and sustainability to discuss Scotland’s place as a global leader in renewable energy innovation and production. The event forms part of the Innovate the Nation free talk series which provides a networking opportunity for academics and the business events sector. If you’re involved in the business events industry, make sure you get involved.
|
|
|
|
|
|
|
|
|
Booking is live for the Scottish Tourism Alliance Conference 2019 and if you book now you can receive up to 45% off the price of your ticket… but you need to be quick. Super Saver Early Bird ticket numbers are capped and available for a limited period only (until 30 June), after which tickets will revert to full price. Next year’s conference will take place on 14 March at the SEC in Glasgow and will for the first time ever, follow a TED style format.
This is the ‘do not miss’ national conference for all tourism businesses, secure your place today.
|
|
|
|
|
|---|
|
|
|
|
|
|
Huge congratulations to winners in the Catering in Scotland (CIS) Awards 2018. Take a look at the successful businesses from across the country.
|
|
|
|
|
|
|
|---|
|
Make sure you are connected to us on LinkedIn to receive up-to-date news, information and industry blogs from expertise across the sector and VisitScotland. Connect with us now.
|
|
|
|
|
|
|
|---|
|
|
|
|
|
|
|
|
|
|
|
|
|
VisitScotland, 94 Ocean Drive, Edinburgh, EH6 6JH
VisitScotland Communications
VAT No. 945 652106
|
|
|
|
|
|
|
|
