25 years of excellence | have you been involved?

Well, what a week we have just had. During Scottish tourism month it’s been heart-warming to see so many businesses across the industry demonstrating real #ScotSpirit by helping provide shelter, food and assistance to visitors. As the snow thaws let’s hope that spring is truly in sight.

Focus can now turn to the national final of the Scottish Thistle Awards on 15 March which lets us recognise the unsung heroes of our industry who show real dedication and enthusiasm for Scotland’s tourism industry.

This year the awards turn 25 and there have been 351 winners since it began. There were only six categories in the very first awards ceremony and this year we have 15 with 70 businesses in the running to be crowned winners. It’s fantastic that during our silver anniversary we saw a record-breaking 750 entries submitted to the awards, including hundreds of nominations from members of the public.

The Scottish Thistle Awards are Scotland’s premier awards for the tourism industry and for 25 wonderful years they have been shining a spotlight on success, innovation and excellence. Good luck to everyone up for an award and huge congratulations on getting this far.

Enjoy this month’s Tourism Insider.
Kind regards

Malcolm Roughead OBE
Chief Executive, VisitScotland

Funding boost for local events

Scottish Thistle Awards

Join us to celebrate our 25th anniversary

General Data Protection Regulation

Free online access tool

Amazing moments inspire visitors

Get digital savvy


Is your business climate ready?

Visitor attractions flying high

Good luck Thistles finalists!

Accessibility awareness sessions

Scottish Apprenticeship week

Loves young (American) dream

Glasgow 2018 Welcome toolkit launched

Funding boost for local event

Continuing the big conversation

Good luck Thistles finalists!

Amazing moments inspire visitors

Absolute gold!

Hidden gems in Stirling

Glasgow 2018 Welcome toolkit launched

VIP status for community facility

Good luck Thistles finalists!

Amazing moments inspire visitors

Funding boost for local event

OH! Hello holidays

Amazing moments inspire visitors

Good luck Thistle finalists!

Tee off

Good luck thistle finalists


The long and short of it...

6 degrees of separation

Feeling free?

Feeling free?

New film series go live

6 degrees of Separation

Do you have great regional images?

Get up to speed!

Do you have great regional content?

Thistle 25

Are you digitally ready?

Railway Station on track for great quality

VisitAberdeenshire Tourism Conference

Six degrees of separation

Learn from a Master!

Shetland VIP Networking Day

Shetland: Life

Funding boost for Findhorn Bay Arts

Amazing moments inspire visitors

Digitally discover the Highlands

Thistles 25!

Glasgow 2018 Welcome toolkit launched

Funding boost for Perthshire events

Good luck Thistle finalists!

Good luck Thistle finalists!

Funding boost for Fife event

Join us on Facebook

Funding boost for Dundee & Angus events

Are you listed for The Open?

V&A Dundee tourism toolkit

Seeing stars at the Steadings

5 reasons to tee-off in Scotland

Edinburgh Chinese social media campaign success

Glasgow 2018 Welcome toolkit launched

Think Digital industry event

Digital Skills Month

The future of Scottish tourism in a digital world and the lessons for other businesses

Food from Fife industry events

Thistles 25

Digital support for Orkney

Your invite to Perthshire Talks Tourism

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