February enews | Tourism growth is welcomed, as are our visitors

At the end of January the International Passenger Survey (IPS) tourism statistics and the domestic tourism statistics were announced and show fantastic growth.

We knew anecdotally that tourism businesses across Scotland had a good summer in 2017, but it is absolutely phenomenal to see just how much growth there was compared to the same period in 2016 with overseas visits up by 14.6% and domestic visits up by 10% from July to September.

Key influences include increased capacity on air routes from countries all across the world, favourable exchange rates and of course the Outlander effect which has had a huge impact with many coming to experience the land that inspired the popular books and TV series. More than that, we are noticing a real uplift in the staycation market with less people flying out of the UK for the first time in a number of years, meaning many are simply getting out and about exploring their own country.

Scotland is an inclusive, welcoming destination, where barriers to visiting are broken down and communities in every corner of the country can benefit from the £1.3 billion UK Accessible Tourism market. A new tool has been launched to help you do just that and benefit from the many visitors coming to Scotland. Read more in this month’s enewsletter.

Kind regards
Malcolm Roughead OBE
Chief Executive, VisitScotland

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