eUpdate

Regional eUpdate - December 2015


The Year of Food and Drink has been another great success building on the momentum generated by previous ‘themed’ years in further developing Scotland’s reputation as a Land of Food and Drink.

We are delighted to have just reached a magnificent milestone with The Real Mary King's Close becoming our 1,000th Taste Our Best scheme recipient.  Scotland can be proud of its natural larder and with research finding that three out of four visitors think eating local cuisine will enhance their visit, it really is a recipe for success. The year may be coming to an end but businesses can still get involved in Taste Our Best.

And now on to 2016, where we shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity to boost tourism in every corner of Scotland.

We have the opportunity to catch the attention of visitors old and new, positioning Scotland as a mix of traditional and cutting-edge at the same time with the Year of Innovation, Architecture and Design.


Have a lovely Christmas and prosperous New Year. Enjoy this month’s eUpdate.

Kind regards,
Malcolm Roughead, OBE,
Chief Executive, VisitScotland



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