eUpdate

2015 success in Highlands and Moray

A host of successful events – many focusing on cycling – have contributed to a busy year for tourism in the Highlands.

VisitScotland Regional Partnerships Director, Scott Armstrong, said that despite the absence of great weather, feedback is that visitors have still enjoyed a fantastic line-up of events, festivals, shows and Highland games.

Some of the year’s many highlights include:

 

  • Over £580,000 invested by EventScotland, part of VisitScotland’s events directorate, in events involving the Highlands and Moray Speyside in 2014/15. 
  • Staging the now-established Etape Loch Ness, the inaugural Etape Royale (which took in the Lecht and Tomintoul) and the UCI Mountain Bike World Cup in Fort William. 
  • A host of Food and Drink events, including the 22nd Annual Golden Spurtle World Porridge Making Championships in Carrbridge and the fourth Cullen Skink World Championships.
  • Cameron McNeish unveiling Scotland’s newest long-distance route – the Affric Kintail Way.
  • The launch of the North Coast 500 (NC500) route, which has already captured the imagination of the public and press, achieving global scale media coverage.
  • Plans to turn Inverness Castle into a visitor attraction in the heart of the city.
  • Rewarding hard-working businesses with well-earned Quality Assurance and Taste Our Best awards being distributed across the region, including Cruise Loch Ness and the River House restaurant in Inverness.  

 

These events, initiatives and investments all help to boost the visitor economy. This causes a ripple effect that touches every industry, business and community in the region.

Scott now hopes that the enthusiasm to showcase the Highlands and Moray as a region to visit and invest in continues as we head into 2016 – the Year of Innovation, Architecture and Design.

Are you ready to capitalise on these new opportunities and make 2016 a success? Download the toolkit today.

To give you a flavour of the work we do at a local level we have created a series of regional documents detailing key VisitScotland activity. Take a look at Delivering for the Highlands and Delivering for Moray Speyside.



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