Regional eUpdate - February 2016

After nearly a year in the making, we were delighted to launch the Spirit of Scotland campaign earlier this month.  The launch was an outstanding success with #ScotSpirit trending 20th in the world and our new digital movement and campaign has been greeted extremely positively.

The new advertising visuals are breath-taking and I’m sure they will inspire many to make the journey to Scotland, but this is about so much more than stunning imagery. It’s about harnessing a nation behind tourism.

We want everyone who cares for Scotland to get behind this campaign by using #ScotSpirit and in doing so become ambassadors for the country and create this very special movement.  It’s about more than just a hashtag; as part of the campaign we have a refreshed website, innovative digital marketing and new TV adverts and mini documentaries bringing Scotland's spirit to life through our people.

I do hope that you get involved, take inspiration from this month’s stories and check out our eBook for more.  Enjoy this month’s eUpdate.

Kind regards,
Malcolm Roughead, OBE,
Chief Executive, VisitScotland

Scotland: a spirit of its own

It’s more than just a hashtag

Sharing the Spirit of Scotland

New Aberdeen City & Shire Regional Director

Aberdeen City & Shire have #ScotSpirit

Down under and across the pond

Upcoming events for industry

World class fishing and winter wildlife

That’s the Spirit!

Argyll & the Isles Summit - book now!

Hinterland awaits...

Park life for #ScotSpirit media launch

Getting crafty on Arran

Farmer Wants a Wife

That's the spirit!

Park life for #ScotSpirit media launch

Laggan Outdoor has #ScotSpirit

Save the date for the annual tourism conference

Holiday Destination of the Year

Your views on Stranraer

Does Dundee & Angus have #ScotSpirit?

Summit special going on in Dundee and Angus

Drop in before spring

Edinburgh has #ScotSpirit

Mapping the art of attractions

Touring Innovation, Architecture & Design

Partnership promotions to passengers

Discover how to build a better world

St Andrews restaurant has #ScotSpirit

Kingsbarns Distillery has #ScotSpirit

Celebrating poetry at StAnza

That's the Spirit!

Tennent's has #ScotSpirit

Biggar and better!

The countdown to Business Week

Glasgow Queen Street tunnel closure

Highlands & Moray Speyside have #ScotSpirit

Spirit of the Highlands

Moray Speyside Tourism Summit 2016

UKinbound in Aviemore

Down under and across the pond

That's the Spirit!

The Oak Tree Inn has #ScotSpirit

Clacks businesses inspired at local event

The best of both worlds

Orkney has #ScotSpirit

Orkney’s #ScotSpirit down under

That's the Spirit!

Find out more about #ScotSpirit

Raising the Spirit in the Outer Hebrides

Perthshire has #ScotSpirit

Have you got your ticket yet?

Recipe widget to boost local tourism experience

Hip hip hooray!

That's the spirit!

Open House at Abbotsford

Beautiful Borders Tours

Shetland has #ScotSpirit

Shetland’s #ScotSpirit down under

Shetland Welcomes Scottish Tourism Week

Firing up Up Helly Aa spectators

Countdown to Scottish Tourism Week

Have you got your ticket yet?

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