eUpdate

Clacks businesses inspired at local event

A special event aimed at helping Clackmannanshire businesses capitalise on the opportunities offered by the growing tourism sector took place this week (Tuesday 23 February).

Seventy local people attended the event taking place at Inglewood House & Spa – one of the newest and most impressive tourism businesses in the area. The free event was organised by VisitScotland on behalf of the partners in the Discover Clackmannanshire group.

It was one of the first events in the country for tourism businesses following the launch of VisitScotland’s new ‘Spirit of Scotland’ brand, website and #ScotSpirit social media movement last week.

VisitScotland’s Head of Customer Experience, Vicki Miller spoke at the event to provide insight into the Spirit of Scotland campaign, which involves TV, radio, print and digital advertising and social media.

She encouraged Clackmannanshire businesses such as accommodation providers, attractions, restaurants and bars to ensure they benefit from the campaign’s profile by taking full advantage of a free listing on the new visitscotland.com website.

Kevin Deighan of ClacksFirst BID outlined the key projects in a new tourism strategy for Clackmannanshire to 2020, designed to drive business growth in the area. 

They heard from tourism industry expert Kim Proven, chair of the Loch Earn Tourism Information group, who spoke to attendees about the successes that can be achieved for an area through partnership working and gave the example of LETi's plans for the Year of Innovation, Architecture and Design 2016.

Attendees also had the chance to tour the stunning Inglewood House & Spa and find out more about Clackmannanshire's newest accommodation offering. They also had the chance to browse a Business Support Marketplace, comprising stands by Ceteris/Business Gateway, Clackmannanshire Works, Digital Tourism Scotland, Destination Stirling, Visit Falkirk, Forth Valley & Lomond LEADER and VisitScotland.

Any Clackmannanshire businesses interested in finding out more about the local industry group should email Carolyn McGill at Clackmannanshire Council on carolynmcgill@clacks.gov.uk.

Find out about more industry events in your region with our Business Events & Training Calendar on visitscotland.org.

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