Highlands & Moray Speyside have #ScotSpirit

The Highlanders’ Museum and Moray Speyside Tourism’s Marketing and Digital Manager are among the seven national case studies chosen to represent the ‘seven spirits of Scotland’ in VisitScotland’s industry-facing campaign activity to support the Spirit of Scotland global campaign.

Esme Saville, Moray Speyside Tourism’s Marketing and Digital Manager, was selected as she represents and celebrates the soul of Moray Speyside both professionally and personally.

Esme is looking forward to engaging with #ScotSpirit, through which she hopes to unearth others’ #ScotSpirit stories and even more fantastic things about the region. Moray Speyside Tourism plan to use the #ScotSpirit hashtag, create content on, and encourage local people and businesses to embrace their #ScotSpirit. Find out more.



The Highlanders’ Museum embodies the spirit of guts from across the Highlands and Islands in its collection, location, staff and recent development.

The Museum, located at Fort George, will be encouraging visitors to share their Spirit of Scotland and is looking forward to hearing about, and helping to create, more #ScotSpirit stories. Find out more.




Soul and guts are two of ‘The Seven Spirits of Scotland’ introduced by VisitScotland – key traits that can be found within the characters of the people and landscapes of the country:


Show us your #ScotSpirit
All seven industry case studies can be found on They are designed to encourage other businesses to celebrate their #ScotSpirit and consider how to engage with the campaign.

Help us share the Spirit of Scotland by downloading our industry eBook today for more information about how you and your business can get involved.

Pictured: #ScotSpirit on display - the determination of a local surfer and the warmth of a Caithness sunrise. Picture includes the #ScotSpirit social media twibbon that can be added to your profile. Get yours here:


<< eUpdate News Home

News powered by