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Stop the presses! More on The Highlands this spring

Last month we featured the colourful promotional direct mail pack that was sent to over 20,000 consumers as part of VisitScotland’s latest marketing campaign, designed to highlight everything there is to see and do in The Highlands this spring and summer. The pack is just one of our communications channels used to highlight the region as a must visit, must return destination.

Working in partnership with The Highland Council and local Destination Management organisations, the new spring and summer campaign, which is part of VisitScotland’s Brilliant Moments campaign, aims to encourage consumers to visit the region.

This month we will focus on some fantastic press and digital activity, which will see The Highlands highlighted to over 3.8 million potential consumers. Press activity has a total circulation of almost 500,000 potential consumers and includes features in several press titles including: 

  • The Sunday Post, double page spread (circulation: 236,073)
  • Daily Mail Scotland, full page spread (circulation: 93,988) 
  • Aberdeen Press & Journal, double page spread (circulation: 65,482)

Following on from some brilliant online marketing activity as part of the autumn and winter campaign in 2014, the latest campaign will see online advertising generate over 3.4 million opportunities for consumers to see messaging on The Highlands. Online activity includes sponsored posts on Facebook, marketing emails and website banners.

VisitScotland’s marketing provides a shop window for Scotland, stimulating investment and jobs as well as millions of visitors for the country. Our campaigns signpost to visitscotland.com for more information and inspiration on Scotland. The website generates approximately 130,000 monthly referrals to industry via business listings on the site. If you haven’t got your free listing, you are missing out on this exposure – get your free listing now. 

If you would like more information or help to do this please contact your Industry Relationship Manager, contact details are available on visitscotland.org.

Read more stories on the Highlands and Moray:

 



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