'Tis the season to showcase the region

VisitScotland’s consumer PR teams sell Scottish experiences to travel and feature media throughout the year – from 1 January to 31 December.

During the winter months, the team have been focusing on the seasonal activities that can be undertaken in Scotland’s regions and Aberdeen City and Shire has enjoyed its fair share of the coverage.

In October, over 400 travel and lifestyle media were sent a press release that served up the many Halloween treats on offer across Scotland. The buildings at GlenDronach Distillery, which are said to be haunted by a woman who arrived from Spain in a sherry cask, were highlighted as one of the spooky highlights.




The release directs readers to the wealth of information and inspiration available on our global platform, including a blog article on haunted sites across Scotland. Crathes Castle - with it's enchanting turrets, towers and ornate rooms and the restless spirit of the Green Lady, and Dunottar Castle - the scene of many dramatic chapters in Scotland’s history, both feature in this ghostly online guide. 

Then in November, Aberdeen Winter Festival, which takes place from 26 November 2015 – 3 January 2016, was promoted to the same media contacts. Showcasing Aberdeen’s first ever Christmas Village, open-air ice rink and festive fairground rides, these influential contacts were encouraged to share this festive event with their readers.

For more information, the release signposts to VisitScotland's A-Z of winter guide, which highlight's the region's seasonal spectacles including Aberdeen's Christmas Santa Run and the Stonehaven Fireball Festival at Hogmanay.

In 2014/15, over 135 million people had the opportunity to see or hear information about Aberdeen City and Shire through the coverage generate by our UK and International PR activity. Our dedicated teams work to ensure we achieve consistent positive coverage for the region.

Find out more about how VisitScotland is delivering for the region’s visitor economy in our latest ‘Delivering for Aberdeen City and Shire’ publication.



<< eUpdate News Home

News powered by