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Delivering for the Highlands and Moray

At VisitScotland, we believe that tourism is leading economic transformation across Scotland. It creates jobs, sustains communities and provides a critical shop window for business activity across all sectors.

Our purpose is to grow and develop the sustainable economic benefit of tourism to Scotland’s visitor economy. We make this happen by working in partnership with a wide range of stakeholders to deliver on a local, national and international stage - creating economic benefit in every corner of Scotland.

To give you a flavour of our work, we have created a new series of regional ‘Delivering for’ documents that demonstrate key VisitScotland activity and how we have delivered for Scotland, including key partnerships to reflect the value of collaboration across the country.

Our regional editions for the Highlands and Moray Speyside, introduced by Regional Partnerships Director, Scott Armstrong, feature what is happening locally and how we have delivered for the area over the past year. They joins 14 other regional documents for the rest of Scotland.

Highlights of this year’s 'Delivering for Moray Speyside' and 'Delivering for the Highlands' documents include: examples of VisitScotland’s marketing campaigns and social media activity featuring these areas, some statistics on the reach of consumer PR, information on VisitScotland supported local events, and some ‘fast facts’ on tourism spend and key markets.

View this document now and find out how we have been delivering for your area.


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