Food for thought

The growing reputation of Scotland’s restaurants, cafes, bars and pubs resulted in a visitor spend of almost £1 billion on food and drink, the highest ever recorded, during the Year of Food and Drink 2015.

The figure is one of a number of highlights included in a final report on the themed year, published today (1 July). The findings illustrate how much Scotland’s reputation for quality and diverse food and drink has grown in the past decade.

Last year, 65% of visitors to Scotland strongly agreed that ‘Scotland is a great place for food’ while the Scotland Visitor Survey 2015 found that visitors experience of food and drink was above their expectation.

In total, visitor spend on food and drink increased by 5.2% from £942 million in 2014 to £994 million in 2015.

International visitor spend on food and drink also rose during 2015, up by 21% from £268 million in 2014 to £339 million in 2015.

The Year of Food and Drink, a Scottish Government initiative led by VisitScotland and supported by Scotland Food & Drink and Think Local, showcased Scotland’s natural larder to the world.

It played its part in keeping the food and drink sector on track to meet a record turnover target of £16.5 billion by 2017.

Other highlights of the year include

A record turnover figure of £14.3 billion for Scotland’s Food and Drink industry.

There were 47 Year of Food and Drink funded events which were attended by over one million people.

The 1,000th Scottish business received ‘Taste Our Best’, VisitScotland's accreditation scheme which recognises businesses that provide locally sourced, quality food and drink. The number of businesses doubled within 12 months.

Three national food trails were launched including East of Scotland Seafood Trail, Ice Cream Trail and Berry Trail.

Over 1,008 Scottish producers showcased their produce at events supported by the Year.

There were 59 initiatives supported by the Community Food Fund, worth over £397,000.

Scotland’s natural larder featured in a dedicated TV advert reaching approximately 18.7 million people.

You’ll Have Had Yer Tea? Treasured Tastes of Scotland recipe book being released, featuring more than 40 traditional recipes submitted by the public.

Scotland Food & Drink and Think Local collaborated on the creation of 12 industry-focused food and drink themes which highlighted the wealth of Scotland’s offering, from Summer Berries & Fruits, Delicious Dairy and Sustainable Shores to The Future of Food.

Read the Year of Food and Drink 2015 Activity and Outcome Summary.

Read the full press release.


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