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It’s Timex for Moray

Moray has recently featured in a European marketing campaign to promote a new ‘rugged’ watch collection from Timex, which has been supported by VisitScotland.

The campaign’s goal is to promote the new Timex Expedition Shock Collection watches in the most rugged and rough environments and to expose them to several extreme outdoor activities. Scotland beat Norway and Iceland as the chosen destination for this campaign, giving the country fantastic exposure on an international scale.

Led by Timex and facilitated by VisitScotland, the campaign went live in Germany, France, Italy, Poland and the UK in spring 2015 and was promoted through the Timex Online, Facebook and Men’s Health channels in each participating country.

The initial campaign was competition-led, offering ‘cool, bold and excited people’ the chance to test the watches in extreme conditions and win an unforgettable three-day expedition to Scotland with a friend.

Footage from the competition winners’ trip in early June will form the second part of the campaign in September. They visited Edinburgh, Perthshire and Rothiemurchus with journalists and retailers.

VisitScotland’s marketing provides a shop window for Scotland – stimulating investment and jobs as well as millions of visitors to the country. Our website provides inspiration and information to visitors and attracted more than 20 million visitors in 2014/15.

If you haven’t got your free listing yet, you are missing out on this exposure – get your free listing now.

Pictured: Yellow Watch image: Sea kayaking at the Bow Fiddle Rock, Portknockie, Moray.

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