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Moray cycles up to the challenge

VisitScotland’s Regional Partnerships Director (North), Scott Armstrong, was on hand at the launch of the brand new cycling challenge for the north-east, Etape Royale. Scott was joined by David Fox- Pitt the Managing Director of WildFox Events, the organisers of the event, and world record-breaking cyclist and event ambassador, Mark Beaumont.

Mark and David cycled the entire 100-mile route on penny farthing bicycles in around 12 hours and they raised money for the Mercy Corps Nepal earthquake appeal. WildFox is working closely with communities along the route to ensure the funds raised from the event benefit local initiatives.

The inaugural Etape Royale is a closed-road event, taking cyclists across Moray and Aberdeenshire with the option to ride a traffic-free 65 or 100-mile route, both of which take in the ‘King of the Mountains’ climb over the Lecht.

Cyclists from outwith the region are expected to attend and many, along with their families, will stay in local paid-for accommodation. Staff working for WildFox Events, will also take around 160 beds for two nights. This is expected to bring significant income and showcase the area to a whole new group of people.

The Etape Caledonia, another cycle sportive event in Perthshire, is now in its ninth year. A 2009 report, undertaken to gauge its economic impact, highlighted that in its third year, the event created over £900,000 in additional spend for the local area, demonstrating the significant impact this kind of event can have.

More details about the event and how to register can be found at etaperoyale.com.

This weekend (31 July to 2 August) will see Moray welcome thousands of visitors as part of the World Orienteering Championships and Scottish 6 Day events, placing Moray on a world championships stage. 

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