In 2010, Scottish Enterprise launched the ‘Experiencing Scotland’ project to support tourism businesses to provide and promote the high quality food and drink produce Scotland offers.
Through the project’s one-to-one advice and business support, some 55 tourism companies, collectively reaching over 14 million visitors, have committed to offering Scottish food and drink to their customers. This has resulted in positive visitor feedback and in significant yearly increases in food and drink sales for the tourism businesses involved.
Anne Mulhern of Willow Tearooms in Glasgow says: “Experiencing Scotland’s independent assessment of our operation has highlighted a number of innovative ideas which would give us a real competitive advantage in a crowded marketplace, at the same time helping to develop our partnerships with suppliers and to build on our existing reputation for high quality and service”.
Phase Two of the project is now open for registrations.
One-to-one business support for tourism companies includes an induction to business tools and support networks, expert review of menu offer, purchasing and service delivery plus a bespoke action plan with benchmarks and growth forecasts.
New for 2013 - tourism groups can now access workshop support covering:
- An introduction to the opportunities.
- Scottish business success stories demonstrating how to increase profits, tell food stories and delight visitors.
- Business tools and support networks.
- Action planning.
- Top tips on purchasing and innovating through your menu offer and service delivery.
- ‘Meet the Producer’ sessions featuring local producers based in your area.
A range of free communications are available to all businesses, including examples of food tourism excellence, case studies focusing on business growth delivered by capitalising on provenance and top tips for showcasing the outstanding produce available in Scotland.
Click here to find out more about one-to-one support or group workshops, or to register for project updates.
Experiencing Scotland is funded and delivered by Scottish Enterprise.
Credit: Paul Tomkins / VisitScotland / Scottish Viewpoint.