eUpdate

VisitScotland teams up with largest online travel community

VisitScotland are piloting TripAdvisor as a new feature on www.visitscotland.com.  

A cross-section of 500 accommodation businesses who provide allocation are being given the opportunity to allow independent reviews from visitors who have stayed with them. TripAdvisor is the world’s largest online travel community with more than 6m members worldwide.

Research shows that people are relying more on review sites and these are second only to photographs and videos in influencing travel-booking decisions.

These third party endorsements will provide businesses with a free, enhanced service to VisitScotland’s Quality & Assurance Scheme that measures the standard of each establishment before visitors reach the door.

For more information on this pilot, businesses can contact ta.enquiries@visitscotland.com.  

For those already approached regarding TripAdvisor there are suggestions of how to get the best from the review system on www.visitscotland.com/repository/library/pdfs/tripadvisor-guide
Categories:General

Published in: VisitScotland eUpdate - February 2009

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