Moray Tourism Development Group’s plans to take forward a unique vision for the area are being supported with a two year £120,000 cash injection from Highlands and Islands Enterprise (HIE) and Moray Council.
The funding will give the group the resources to work towards their vision to see Moray “internationally renowned as the ‘home of malt whisky’ combining a rich, traditional heritage with modernity and innovation to deliver unique, high value, lifestyle experiences in a destination with a strong sense of place.”
The Moray Tourism Development Group is a steering group bringing together the private sector, HIE (Moray), Moray Council, VisitScotland and Historic Scotland. The partnership was created to implement innovative proposals for the area as a result of the Moray Tourism Vision and Audit report carried out in 2006.
Interim chair Jim Royan commented: "We feel very lucky to be able to draw on the experience of the private sector and to have been given this funding support from the public sector to allow us to take practical steps to make this vision a reality for Moray.”
Marion Walker, of Marion Walker Marketing, will be working in partnership with Rene Looper, of Tuminds, supporting the Moray Tourism Development Group by driving change and leading the industry in realising their vision. This will be achieved through the delivery of realistic and achievable plans for the management, development and growth of tourism.
