We’re on track! Investment, employment and international passengers

The visitor economy in Scotland supports many jobs across the country and is often the cornerstone of local economies.  Recent figures from the Office for National Statistics have in fact shown that the number of people employed in the sector grew by 11% between 2014 and 2015.


Realising tourism’s growth potential through the planning system is an important opportunity to grasp, especially in our challenging economic climate and we are excited by the level of investment in Scotland’s tourism future.

The refreshed Tourism Development Framework
, a joint initiative between VisitScotland and our key local and national partners, has identified that Scotland’s tourism industry stands to benefit from investment of more than £16 billion over the next three years.


And with the International Passenger Survey showing a rise in North American visitors alongside the hard work of tourism businesses across the country, we are certainly on track to reach the industry’s Tourism Scotland 2020 target to generate economic growth.


Enjoy this month’s eUpdate and have a wonderful few days celebrating the Bard’s birthday.

Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland

Growth in tourism from North America

Tracing your #ScotSpirit

Year in review: 2016

New Year’s resolution for visitor information

Battling for the stars in Deeside

Digital Tourism Scotland workshops

The Scottish Snowdrop Festival 2017

£271 million set for Argyll investment

Tourism is just the job

Ayrshire & Arran's highlights 2016

Can you cater for Cyclists?

Spring has sprung

Season review and look to 2017

Free tourism workshop

Spring has sprung

Dundee & Angus Tourism Conference 2017

Generating PR for Angus

With love from the Borders Railway…

With love from Fife

Outlander tourism workshop

Edinburgh to click with Chinese visitors

Looking back with Food from Fife

VisitScotland’s national talk series

£3 billion set to be spent in region

Glasgow's big tourism conversation

Tourism is just the job

New Year’s resolution for visitor information

2016: spirited success for Moray Speyside

Bumper year for tourism in the Highlands

Visitor booms: Burns, biking and blooms

Quality in the Highlands and Moray Speyside

£174 million set to be spent in region

Tourism is just the job

Outlander tourism workshop

Meet your local producers

Digital tourism workshops in Forth Valley

Tourism success in Orkney

New Year’s resolution for visitor information

Harray’s Four Stars

£17 million Outer Hebrides’ investments

Tourism is just the job

Invite to Perthshire Talks Tourism 2017

Free Perthshire digital sessions

Pitlochry Dam sneak preview

With love from the Borders Railway…

Four stars for Borders mansion house

Spring has sprung

Tourism conference tickets on sale

Cruising to tourism success in Shetland

New Year’s resolution for visitor information

Events and workshops to be part of…

Opportunities for your business

FSB guide to rates revaluation

Quick winter health check

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