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eUpdate

We’re on track! Investment, employment and international passengers


The visitor economy in Scotland supports many jobs across the country and is often the cornerstone of local economies.  Recent figures from the Office for National Statistics have in fact shown that the number of people employed in the sector grew by 11% between 2014 and 2015.

 

Realising tourism’s growth potential through the planning system is an important opportunity to grasp, especially in our challenging economic climate and we are excited by the level of investment in Scotland’s tourism future.

The refreshed Tourism Development Framework
, a joint initiative between VisitScotland and our key local and national partners, has identified that Scotland’s tourism industry stands to benefit from investment of more than £16 billion over the next three years.

 

And with the International Passenger Survey showing a rise in North American visitors alongside the hard work of tourism businesses across the country, we are certainly on track to reach the industry’s Tourism Scotland 2020 target to generate economic growth.

 

Enjoy this month’s eUpdate and have a wonderful few days celebrating the Bard’s birthday.

Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland



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