eUpdate

2016: spirited success for Moray Speyside

Moray Speyside has enjoyed a very successful tourism year in 2016. Regional Director for Moray Speyside, Jo Robinson, highlighted three fantastic features of the year.

New developments and initiatives

 

 

A number of new initiatives have been launched in 2016, aimed at putting Moray Speyside firmly on the map as a must-visit tourism destination.

 

Jo’s highlights include:
● The Snow Roads Scenic Route. Devised by the Cairngorms National Park Authority, the route will see the Cockbridge to Tomintoul road feature prominently
● Impressive work by the Malt Whisky Trail to breathe new life into the renowned route with a well-considered digital campaign that promotes the many great things to see and do along the route
● A huge amount of welcome investment in hotels in Moray Speyside – raising the bar very high
● Gearing up for 2017 – Scotland’s Year of History, Heritage and Archaeology.

Capitalise on this
With so many more reasons to visit Moray Speyside, and potential visitors sourcing much of their information and inspiration on the internet, make sure your business is visible and bookable online. A free web listing on visitscotland.com is a fantastic platform for this. Find out how to claim and maximise your listing.  

Enhanced business support

 

 

One of VisitScotland’s most important roles is to support tourism businesses and help them to be as successful and sustainable as they can be. Over 200 businesses in Moray Speyside are actively engaging with VisitScotland’s opportunities, with many more benefiting indirectly from our activity.

 

Jo’s highlights this year include:
● VisitScotland Chief Executive, Malcolm Roughead, visiting Moray Speyside; and leaving very impressed.
● Industry Relationship Manager, Cassie McEwan, organising one-to-one business surgeries with local businesses.
● Some brilliant examples of businesses using VisitScotland’s Quality Assurance scheme (QA) to develop their businesses and the visitor experience, including: Findhorn Village Hostel, Dalvey House near Forres and Morayvia near Kinloss.
● Almost 20 Moray Speyside businesses signing up to the new VisitScotland Information Partner (VIP) Programme.

Capitalise on this
Check out the VisitScotland industry toolkit for the Year of History, Heritage and Archaeology and find out more about the VisitScotland Information Partner (VIP) Programme.

Contact your Industry Relationship Manager, Cassie McEwan, to find out about how we can support your business.

Abundant events

 

Events are a vitally important part of the local visitor economy with the ripple effect of event tourism felt in shops, hotels, restaurants and a wide variety of other businesses across the region. There were some fantastic events in 2016.

 

Jo’s highlights include:
● Spirit of Speyside’s inaugural, and sell-out, Distilled Festival in September.
● Findhorn Bay Arts Festival’s fantastic outcomes, with an estimated attendance of over 13,500 and brilliant new video.
● Piping Hot Forres’ continued success.

Capitalise on this
Keep us informed of your events in 2017, and upload them to visitscotland.com for free for fantastic exposure. Promote local events on your own website and social media.

Looking forward

This year also looks set to be a great year, with some fantastic projects on the horizon. With our world-renowned history and knowledgeable and passionate tourism industry, Moray Speyside is poised to take great advantage of Scotland’s Year of History, Heritage and Archaeology.

Now is the time to harness our #ScotSpirit and make our most successful yet. Jo and colleagues look forward to helping deliver this for the region. Here’s to 2017!


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