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Digital Tourism Scotland workshops

Digital Tourism Scotland is working with VisitAberdeenshire to run three digital workshops that can help you optimise your use of digital technologies to connect to new and returning visitors, and improve productivity to boost your tourism business.

Create Compelling Written Content for Digital Marketing
27 February 2017, 13.30–16.30
Holiday Inn Westhill, Aberdeen

Cost: £25

Determine the sorts of content you should be producing for social and digital media platforms to engage your visitors. Discover more about blogging, social media posts, user experience, hashtags and search optimisation – all of which contribute to the creation of compelling content.

Digital Marketing for Beginners

6 March 2017, 13.30–16.30
Holiday Inn Westhill, Aberdeen
Cost: £25

Learn the basics of marketing for the digital age. Content includes: new versus old principles of marketing, how and why your business will benefit from marketing, the basic psychology of marketing, what is content marketing, how to master social media, and key social media platforms used in tourism.

Measuring Digital Return on Investment
29 March 2017, 09.30–12.30
Tor-Na-Coille Hotel, Banchory
Cost: £25

Understand what you can learn from free analytical tools, and what you should measure on a monthly basis. Find out how these insights can help you plan future marketing activity and determine what revenue your digital activity is generating.

About Digital Tourism Scotland

Digital Tourism Scotland is a partnership of seven organisations: Business Gateway, Scottish Government, Highlands and Islands Enterprise, Scottish Enterprise, Scottish Tourism Alliance, Skills Development Scotland, and VisitScotland.

As well as events, Digital Tourism Scotland offers a range of resources; rich business intelligence, company case studies, guides, industry reports and comments and insights through the Knowledge Hub.