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Tracing your #ScotSpirit

Our history, heritage and archaeology is what defines Scotland for many visitors — it’s an integral and iconic part of our national brand as well as a major contributor to our economy.

Dumfriesshire-born Tour Guide and Genealogist, Ian Walker, stars in the latest Spirit of Scotland online film in which he lifts the lid on the magic and “yearning” that attracts visitors from around the world to Scotland to trace their roots.

In the film, Ian talks about visitors ‘coming home to Scotland’ and allowing them to ‘walk in the footsteps of their ancestors.’ The story starts at ScotlandsPeople Centre in Edinburgh and takes viewers to St Bride’s Kirk in the grounds of Blair Castle in Pitlochry and to the historic battle site at Culloden.

Ancestral tourism is an industry worth £101million to the Scottish economy and 2017 as the Year of History, Heritage and Archaeology is the ideal opportunity to delve into the past and discover more of Scotland’s fascinating stories at some of the fantastic events taking place across the country.

Take a look at our ancestral tourism toolkit for ideas on how to target this market and consider being part of the Ancestral Welcome Scheme.

Ian’s film is the latest in a series of online short documentaries produced as part of the £4.25 million Spirit of Scotland campaign which launched in February last year.

The films – which have attracted more than 65 million views – aim to capture the Spirit of Scotland through the eyes of those that live and work here and include a piper in the Edinburgh Military Tattoo, the train driver of the Jacobite Steam Train and a scallop diver on Skye. Find out more on the Spirit of Scotland.

Two new Year of History, Heritage and Archaeology have been added to our YouTube channel:
Ian’s Story
History, Heritage and Archaeology Spirit film

Themed Years are always a popular platform to unify the tourism industry and we know from the industry launch in October 2016 that many businesses are well-geared up for what lies ahead. Take a look at the industry toolkit to see how you can get involved and benefit.

The 2017 Year of History, Heritage and Archaeology themes are a perfect fit for a land such as ours, steeped in history, heritage and archaeology. Together let’s explore our country’s history, heritage and archaeology and tell our visitors about it too.

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