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Why are young people important to tourism?

You'll be familiar that 2018 represents Scotland's Year of Young People (YOYP) which aims to inspire all ages through its young people by celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine on a local and global stage.

But why are young people important to tourism? Well, put simply, they're the lifeblood of the industry across all areas and the decision makers of tomorrow, but we shouldn't forget or overlook those that don’t fall into the 8-26 years category. All generations can work together effectively to learn from each other. 

Celebrations for the Year have already seen a range of fantastic events taking place and working alongside event organisers across the country, the nation’s young people have been hard at work to co-design a vibrant programme of events and festivals. 

The first ever TEDxYouth@Glasgow inspired young attendees to step out of their comfort zone, explore new revolutionary ideas and discover their full potential both behind the scenes and for those in the audience. Our very own Year of Young People Ambassador, Rachel Woods from our customer experience team was part of the five star line-up at TEDxGlasgow on 1 June.

We can truly be proud of our young people’s achievements and their valuable contributions in putting Scotland at the top of everyone's NOW list. #ScotlandIsNow.
 
Enjoy this month’s Tourism Insider.
 
Kind regards
Malcolm Roughead OBE
Chief Executive, VisitScotland

June news | Why are young people important to tourism?

06/06/2018
You'll be familiar that 2018 represents Scotland's Year of Young People (YOYP) which aims to inspire all ages through its young people by celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine on a local and global stage.

But why are young people important to tourism? Well, put simply, they're the lifeblood of the industry across all areas and the decision makers of tomorrow, but we shouldn't forget or overlook those that don’t fall into the 8-26 years category. All generations can work together effectively to learn from each other.

Celebrations for the Year have already seen a range of fantastic events taking place and working alongside event organisers across the country, the nation’s young people have been hard at work to co-design a vibrant programme of events and festivals.

The first ever TEDxYouth@Glasgow inspired young attendees to step out of their comfort zone, explore new revolutionary ideas and discover their full potential both behind the scenes and for those in the audience. Our very own Year of Young People Ambassador, Rachel Woods from our customer experience team was part of the five star line-up at TEDxGlasgow on 1 June.

We can truly be proud of our young people’s achievements and their valuable contributions in putting Scotland at the top of everyone's NOW list. #ScotlandIsNow.

Enjoy this month’s Tourism Insider.
Kind regards,

Malcolm Roughead OBE
Chief Executive, VisitScotland

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03/05/2017
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Regional eUpdate - December 2016

15/12/2016

What a year 2016 has been, it started with the Year of Innovation, Architecture and Design – a Theme Year that has captured the imagination of not only consumers but the industry too.  Events and activity have lived up to the Year's name.

We also launched our Spirit of Scotland campaign.  We’ve been selling Scotland with Scotland and extending our reach by working with the tourism industry and the people of Scotland - or those who just love Scotland - to promote our fantastic country in new and exciting ways.  The results are in and guess what?   #ScotSpirit is everywhere. Read the report.

Finally, we have seen the launch of the Year of History, Heritage and Archaeology 2017. Scotland is the land where great legends were made throughout history, and so it’s only apt that we should have such unique events and activities lined-up to celebrate the year.  We know for a fact that visitors come to Scotland to experience our history and heritage and look forward to welcoming them in the coming year – and beyond.

I do hope you have a wonderful Christmas and a very prosperous New Year. Enjoy this month’s eUpdate.

 

Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland


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