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Promoting Scotland with Scotland

Tourism is leading economic transformation across Scotland. It’s more than a holiday experience – it is integral to sustaining communities across Scotland by generating income, creating jobs and stimulating social change - and worth £11 billion to the Scottish economy.

We promote Scotland with Scotland. Partnership and collaboration are at the heart of Scottish tourism and we work with the local industry to develop and deliver innovative initiatives that grow the visitor economy across the country.

We want every person in every community to be an advocate and ambassador for Scotland – informing and inspiring visitors with local highlights, hidden gems and must-see attractions in every region of the country. You can read examples of this within this month’s e-newsletter.

Scotland’s reputation as a quality destination relies on continued investment and innovation to ensure that current provision meets future demand. And we look forward to continuing to work with you to bring economic success to Scotland and its regions.

Finally, we asked you to rename the e-newsletter last month and you have chosen Tourism Insider. The winner of the Year of History, Heritage and Archaeology event tickets was Lesley Pickles from Falkirk. Thanks to all of you that took the time to complete our survey. Enjoy this month’s Tourism Insider.

Kind regards
Malcolm Roughead OBE
Chief Executive, VisitScotland

Are you promoting Scotland with Scotland?

06/07/2017
Tourism is leading economic transformation across Scotland. It’s more than a holiday experience – it is integral to sustaining communities across Scotland by generating income, creating jobs and stimulating social change - and worth £11 billion to the Scottish economy.

We promote Scotland with Scotland. Partnership and collaboration are at the heart of Scottish tourism and we work with the local industry to develop and deliver innovative initiatives that grow the visitor economy across the country.

We want every person in every community to be an advocate and ambassador for Scotland – informing and inspiring visitors with local highlights, hidden gems and must-see attractions in every region of the country. You can read examples of this within this month’s e-newsletter.

Scotland’s reputation as a quality destination relies on continued investment and innovation to ensure that current provision meets future demand. And we look forward to continuing to work with you to bring economic success to Scotland and its regions.

Finally, we asked you to rename the e-newsletter last month and you have chosen Tourism Insider. The winner of the Year of History, Heritage and Archaeology event tickets was Lesley Pickles from Falkirk. Thanks to all of you that took the time to complete our survey. Enjoy this month’s Tourism Insider.

Kind regards

Malcolm Roughead, OBE
Chief Executive, VisitScotland

About our Newsletter

03/05/2017
Find out more about how our "Smart Newsletter" works and how it will benefit you.

Learn from the best, celebrate the best and meet the best

30/03/2017

There’s a real buzz around tourism at this time of year with the ‘big 3’ all taking place - conferences, Thistles and Expo - allowing us to learn from the best, celebrate the best and meet the best in Scottish tourism.

March brought with it one of the most important points in the tourism industry calendar – Scottish Tourism Week. 
It has offered a major opportunity for tourism leaders and business owners to gather and hear about developments, challenges and opportunities.

 

At the end of the first week we saw the national final of the Scottish Thistle Awards, celebrating the fantastic achievements and innovations of our tourism and hospitality sector, which continues to deliver a world-class visitor experience. Congratulations to all of the finalists (view the full list).  The 2017/18 Scottish Thistle Awards is now open for entries.

 

And so we move to April and soon our annual business to business travel trade event, VisitScotland Expo (26 – 27 April).  But before that, Easter weekend of course is always a hugely significant time for the tourism industry with visitors experiencing all that we have to offer across Scotland.  I do hope it proves to be a good one.

Enjoy this month's eUpdate.

Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland

Regional eUpdate - December 2016

15/12/2016

What a year 2016 has been, it started with the Year of Innovation, Architecture and Design – a Theme Year that has captured the imagination of not only consumers but the industry too.  Events and activity have lived up to the Year's name.

We also launched our Spirit of Scotland campaign.  We’ve been selling Scotland with Scotland and extending our reach by working with the tourism industry and the people of Scotland - or those who just love Scotland - to promote our fantastic country in new and exciting ways.  The results are in and guess what?   #ScotSpirit is everywhere. Read the report.

Finally, we have seen the launch of the Year of History, Heritage and Archaeology 2017. Scotland is the land where great legends were made throughout history, and so it’s only apt that we should have such unique events and activities lined-up to celebrate the year.  We know for a fact that visitors come to Scotland to experience our history and heritage and look forward to welcoming them in the coming year – and beyond.

I do hope you have a wonderful Christmas and a very prosperous New Year. Enjoy this month’s eUpdate.

 

Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland


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