23/04/2012
April is an exciting month for our entire industry - and we need the entire industry to pull together to make it a success.
By the end of this month, we’ll have reached one of the biggest milestones in the Digital Scotland project, which will ultimately see VisitScotland.com fully redesigned, rebuilt and delivering a much enhanced experience of all Scotland has to offer.
You’ll see big changes in the site by the start of May. Businesses will benefit from a new extranet system, enhanced business listings and a new Google Analytics reporting suite that will allow you to monitor customer behaviour as never before.
Meanwhile, visitors will enjoy improved mapping, a new events engine and the facility to see related products to the one they are viewing.
We just need one more thing from you in order to make all this happen on time: look out for an email from us this month asking you to update your images and, where relevant, update prices and availability.
If you haven’t received it yet, then it’s on its way. But if you’re concerned about anything, email business.communications@visitscotland.com
Enjoy this month’s eUpdate.
Kind regards
Malcolm Roughead OBE
Chief Executive - VisitScotland
15/03/2012
Welcome to your March edition of Tourism Matters - an essential briefing for Scotland’s politicians.
Scotland’s tourism industry is at the start of an exciting three year journey which will take Scotland through to the end of 2014.
We call these the Winning Years and they feature eight key milestones beginning this year with the Year of Creative Scotland, Disney-Pixar’s Brave,
The Olympics, The Queen’s Diamond Jubilee, the Year of Natural Scotland in 2013 and Homecoming Scotland, the Commonwealth Games and The Ryder Cup in 2014.
At Tuesday’s Winning Years conference in Perth, VisitScotland briefed 350 industry representatives on the opportunities ahead. The conference was the final event in this year’s Scottish Tourism Week.
Disney-Pixar’s film Brave - which is set in a mythical Scotland - was a key element of the conference which closed Scottish Tourism Week.
VisitScotland has already secured a joint marketing deal with Disney that will see Scotland promoted around the film, and on Tuesday the First Minister announced that the European Premiere will be screened as part of this year’s Edinburgh International Film Festival.
As well as VisitScotland’s work with Disney-Pixar, this issue of Tourism Matters highlights VisitScotland’s key results and activity in the last few weeks. Here you’ll find updates on Homecoming Scotland 2014; the Conference Bid Fund; our work with Disney and our promotion of Scotland at this week’s Best of Britain and Ireland tourism show at the NEC.
Tourism is one of Scotland’s most dynamic and exciting industries and with a successful Scottish Tourism Week now completed I’m sure the industry can continue to rely on your continued support in the coming months and years.
Malcolm Roughead OBE
Chief Executive, VisitScotland
|
