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Are you winning this winter?

There's been a distinct change in the temperature over the last couple of weeks. Golden autumn is giving way to the weather warnings of winter and those longer winter nights. While years ago this might herald the end of the visitor stream, Scotland now enjoys the longer-term benefits of those ‘shoulder’ months and the visitor season now extends across the whole of the year. 

We’re capturing the imagination of these visitors through new and innovative ways; much of which is online whether that be creating great stories through images on social media, such as our partnership with Instagram last month or building lasting relationships with customers online that can deliver growth.

Digital has changed how our visitors are inspired, plan, book and share their trip, and the newly launched Digital Tourism Scotland website can help make digital work for you. Find out more in this month’s enews.

We’ve reached awards season with many businesses making their way to celebrate the best of the best in Scotland at the regional ceremonies associated with the Scottish Thistle Awards. Congratulations to all and the very best of luck to those with regional ceremonies still to come.

I hope you enjoy this month’s Tourism Insider.

Kind regards

Malcolm Roughead OBE
Chief Executive, VisitScotland

Are you winning this winter?

14/11/2017
There's been a distinct change in the temperature over the last couple of weeks. Golden autumn is giving way to the weather warnings of winter and those longer winter nights. While years ago this might herald the end of the visitor stream, Scotland now enjoys the longer-term benefits of those ‘shoulder’ months and the visitor season now extends across the whole of the year.

We’re capturing the imagination of these visitors through new and innovative ways; much of which is online whether that be creating great stories through images on social media, such as our partnership with Instagram last month or building lasting relationships with customers online that can deliver growth.

Digital has changed how our visitors are inspired, plan, book and share their trip, and the newly launched Digital Tourism Scotland website can help make digital work for you. Find out more in this month’s enews.

We’ve reached awards season with many businesses making their way to celebrate the best of the best in Scotland at the regional ceremonies associated with the Scottish Thistle Awards. Congratulations to all and the very best of luck to those with regional ceremonies still to come.

I hope you enjoy this month’s Tourism Insider.
Kind regards

Malcolm Roughead OBE
Chief Executive, VisitScotland

About our Newsletter

03/05/2017
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Regional eUpdate - December 2016

15/12/2016

What a year 2016 has been, it started with the Year of Innovation, Architecture and Design – a Theme Year that has captured the imagination of not only consumers but the industry too.  Events and activity have lived up to the Year's name.

We also launched our Spirit of Scotland campaign.  We’ve been selling Scotland with Scotland and extending our reach by working with the tourism industry and the people of Scotland - or those who just love Scotland - to promote our fantastic country in new and exciting ways.  The results are in and guess what?   #ScotSpirit is everywhere. Read the report.

Finally, we have seen the launch of the Year of History, Heritage and Archaeology 2017. Scotland is the land where great legends were made throughout history, and so it’s only apt that we should have such unique events and activities lined-up to celebrate the year.  We know for a fact that visitors come to Scotland to experience our history and heritage and look forward to welcoming them in the coming year – and beyond.

I do hope you have a wonderful Christmas and a very prosperous New Year. Enjoy this month’s eUpdate.

 

Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland


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