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Invest in our young people and celebrate success

As we say goodbye to a successful summer season and look ahead to welcoming visitors during the school holidays and over the winter period, thoughts start to turn towards 2018, a year in which Scotland celebrates its young people. 2018 builds on the success of Scotland’s previous Themed Years which have celebrated everything from the country’s food and drink, natural landscapes, innovation, architecture and design through to its history, heritage and creativity.

Last week, Scotland welcomed the news that it will host the World Youth and Student Travel Conference to Edinburgh in 2018. This high profile leading trade event for the global youth, student and educational travel industry further reinforces Scotland’s place on the world stage and re-affirms the importance of youth travel as a lucrative market for the global tourism industry.

Next year presents a fantastic opportunity to think about how you can inspire young people and families to place Scotland at the top of their travel wish-list. This month’s enewsletter contains a link to the newly launched Year of Young People toolkit with practical tips on how you can make the most of the year.

We also have the shortlist for this year’s regional Scottish Thistle Awards – congratulations to all. Enjoy this month's Tourism Insider.

Kind regards

Malcolm Roughead OBE
Chief Executive, VisitScotland

Invest in our young people and celebrate success

04/10/2017
As we say goodbye to a successful summer season and look ahead to welcoming visitors during the school holidays and over the winter period, thoughts start to turn towards 2018, a year in which Scotland celebrates its young people. 2018 builds on the success of Scotland’s previous Themed Years which have celebrated everything from the country’s food and drink, natural landscapes, innovation, architecture and design through to its history, heritage and creativity.

Last week, Scotland welcomed the news that it will host the World Youth and Student Travel Conference to Edinburgh in 2018. This high profile leading trade event for the global youth, student and educational travel industry further reinforces Scotland’s place on the world stage and re-affirms the importance of youth travel as a lucrative market for the global tourism industry.

Next year presents a fantastic opportunity to think about how you can inspire young people and families to place Scotland at the top of their travel wish-list. This month’s enewsletter contains a link to the newly launched Year of Young People toolkit with practical tips on how you can make the most of the year.

We also have the shortlist for this year’s regional Scottish Thistle Awards – congratulations to all. Enjoy this month's Tourism Insider.

Kind regards

Malcolm Roughead OBE
Chief Executive, VisitScotland

About our Newsletter

03/05/2017
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Regional eUpdate - December 2016

15/12/2016

What a year 2016 has been, it started with the Year of Innovation, Architecture and Design – a Theme Year that has captured the imagination of not only consumers but the industry too.  Events and activity have lived up to the Year's name.

We also launched our Spirit of Scotland campaign.  We’ve been selling Scotland with Scotland and extending our reach by working with the tourism industry and the people of Scotland - or those who just love Scotland - to promote our fantastic country in new and exciting ways.  The results are in and guess what?   #ScotSpirit is everywhere. Read the report.

Finally, we have seen the launch of the Year of History, Heritage and Archaeology 2017. Scotland is the land where great legends were made throughout history, and so it’s only apt that we should have such unique events and activities lined-up to celebrate the year.  We know for a fact that visitors come to Scotland to experience our history and heritage and look forward to welcoming them in the coming year – and beyond.

I do hope you have a wonderful Christmas and a very prosperous New Year. Enjoy this month’s eUpdate.

 

Kind regards
Malcolm Roughead, OBE
Chief Executive, VisitScotland


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